HEAPS OF JOY
Joy is a cashmere jumper. And ours especially so, because no one does colour like us. We use quality cashmere for our cardigans, vests and jumpers that's good enough to last years, and feels it.
Why you’ll love our cashmere
Our colours are curated seasonally in our colour studio at Boden House, London
We use high-grade cashmere, dyed expertly to stay soft and vivid, wash after wash
We’re proud partners of the Good Cashmere Standard®
100% of fibres in our pure cashmere styles are traceable
Traceable cashmere from certified farms
We can trace 100% of the fibres in our pure cashmere styles to farms in Inner Mongolia. Boden is a proud partner of the Good Cashmere Standard® which certifies our cashmere and supports three pillars:
Goats: Understanding the well-being of goats involves considering their nutrition, environment, health, behaviour, and mental state.
Herders: The standard requires that people who work with goats are trained and competent, and sets criteria for the rights of workers, gender equality, correct payment and health and safety.
Environment: The protection of the environment in which cashmere goats, herders and herder communities live is one of the central aims of The Good Cashmere Standard®. One of the key principles is that goat keeping should have no negative impact on the land and biodiversity.
1 | WASH IT
Because we know you have loads on your plate, nearly all of our cashmere is machine washable (hurrah) – but it’s good practice to always check the label. You definitely don’t need to wash after every wear – simply air out your cashmere between use and only wash a few times a season. Your cashmere (and the environment) will thank you.
2 | DRY IT
Roll your cashmere in a towel to remove excess water, then reshape the garment, straightening the sleeves and doing up any buttons. Be sure to dry it flat to keep it in ‘I just bought this’ condition.
3 | STORE IT
The cardinal rule of cashmere storage: fold, don’t hang (if you want to avoid pointy ‘hanger’ shoulders). Store freshly washed garments in breathable, sealed bags to keep moths at bay. Top tip: keeping cedar balls near anything knitted can help repel them.
4 | SMOOTH IT
It’s natural for cashmere to form fuzzy little bobbles on the surface, called pills. That doesn’t mean it’s poor quality – it’s just characteristic of this fibre. The good news is that they can be easily removed using an electric de-bobbler.
THE SOFT SIDE






